Caltex lead to market the first ‘Mobile Pay’ at the pump. I worked closely with Zoo Republic to create a Social media piece that demonstrated the advantages of paying from your smartphone device and not having to enter the store. Unfortunately, the service station was not able to be closed, so we filmed around an active station and customers over the course of a day. With only 6 hours of consistent day light, continuity was achieved in post-production through grading techniques and compositing skylines and shadows.
Producer: Gemma Raymond | Production company: 90 Seconds | Director of Photography: Robert Morton | Agency: Zoo Republic