Cochlear Nucleus “Silent Videos”
Director & Editor
The creative team at McCann commissioned a series of television/online commercials to launch the Cochlear wireless product, Nucleus. The creative needed to articulate a unique feature of Nucleus where users could listen to music, not only in crystal clear clarity for the first time, but also wireless from their smartphone device. The catch was, passers by knew they were listening to music as headphones were not visible. Each routine was choreographed weeks prior to filming, we filmed in a public space and was challenged all day long by an overcast sky and short daylight hours.
Producer: Amanda Evans | Production company: 90 Seconds | Agency: McCann | Creative Director: Marcus Tesoriero