Ancestry “DNA”

Editor & Colourist

Creative agency Workshop engaged ShotBox Films to work on their latest campaign featuring Ancestry DNA. Director Jif Morrison delved into actual personal stories of Ancestry customers and captured their story of who they were related to. The biggest challenge in the edit was intricately piecing together sentences and words to make everything fit within 30 seconds and sound succinct. The campaign was incredibly successful and propelled the product into the marketplace with a big return.

Director: Jif Morrison  |  Director of Photography: Robert Morton  |  Agency: Workshop