A Grain of Truth “WHAT’S IN BREAD?”
Director — Online
An initiative from George Weston Foods, Grain of Truth was launched to help dispel the myths surrounding white bread. Featuring food specialist Dr Joanna McMillan, the commercial aimed to educate the public on the nutritional value and ingredients of white bread. We were invited to capture the entire process of making white bread, from the selection of high-quality grains to the final baking stages.
The videos produced for this campaign were designed to complement a comprehensive website filled with facts and information about the truth behind bread in Australia. Dr McMillan’s expertise added credibility and depth to the content, making it both informative and engaging. By showcasing the meticulous process and wholesome ingredients involved, the Grain of Truth initiative successfully addressed common misconceptions and highlighted the benefits of white bread as part of a balanced diet.
