ANCESTRY “DNA”

Editor — TVC

Creative agency Workshop engaged ShotBox Films to work on their latest campaign featuring Ancestry DNA. Director Jif Morrison delved into the personal stories of Ancestry customers, capturing their narratives about their family connections. The biggest challenge in the edit was intricately piecing together sentences and words to make everything fit within 30 seconds and sound succinct. The campaign was incredibly successful and propelled the product into the marketplace with a significant return.