Caroma Classics with Josh and Jenna
Director — Online
I was entrusted with taking the client’s brand in an entirely new direction while maintaining an awareness of their core values and marketing standards. To best describe the innovative approach of filming the entire series on a smartphone, I coined the term Do-It-YourSelfie.
Josh and Jenna Densten, the dynamic interior design and plumbing power couple from the hit renovation reality TV series The Block, crafted the content around their vibrant personalities, delivering it in a light and engaging manner. The 6-part web series covered a wide range of topics, from project research and planning to cost-effective styling tips for families.
The entire series was filmed on the new Samsung S21 Ultra. This was a concept never before attempted by myself and the DOP Robert C Morton. The advanced smartphone camera provided the versatility of filming with multiple built-in lenses. It also brought a much-needed sense of agility to the series, filmed mostly within a 1.8m by 3.0m bathroom. In such a confined space, there was no way a traditional camera would be able to manoeuvre as efficiently.
We constructed a purpose-built rig with stabilising side handles, a mounted light for close-up shots, and an iPad for autocue prompts. Filming on the Samsung S21 Ultra contributed to the authentic feel of the series. The talent interacted with the rig as though they were guiding the shots and angles, however, DOP Robert C Morton maintained calculated control over each camera move and framing. Equipped with the FilmicPro App to assist with auto-tracking, exposures, and focus, which became vital when capturing in the confined areas.
