Cochlear NUCLEUS “SILENT VIDEOS”
Director — TVC
The creative team at McCann commissioned a series of television and online commercials to launch the Cochlear wireless product, Nucleus. The campaign needed to highlight a unique feature of Nucleus, allowing users to listen to music in crystal clear clarity for the first time, wirelessly from their smartphone device. The intriguing aspect was that passers-by could not tell they were listening to music given there were no visible headphones.
Each routine was choreographed weeks prior to filming. I proposed filming the commercials in a public space, which presented challenges of weather and an overcast sky along with short winter daylight hours. Despite these hurdles, the end result was a captivating advertisement that effectively showcased the groundbreaking features of the Nucleus product.
