Jordan's "Hello Delicious"
Editor — TVC
Collaborating with Sara Salter and the Saltmine Strategy and Creative team, producer Robbie Moore invited me to edit the commercial campaign, working with director Mo MacRae. The Jordan's commercial campaign was released across Australia with focus to boost the new packaging and branding. This is Jordan's first-time television campaign in Australia.
The DOP Emilio Abbonizio filmed stunning footage with a mix of cameras, including super slow-mo shots using the Freefly Systems Ember 5K, which allowed me full control of speed ramping. The frame rates ranged up to 1,000 frames per second.
CoBox post-produced the campaign with Elle Zirwanda expertly managing the project through post. The team at Lumberfly worked their compositing magic on the cluster dropping shot and various other scenes, while colourist Gavin Dutfield unified all the different camera formats into a beautifully warm morning glow. Weronika Raźna crafted the soundscape and mixed the audio to perfection.
