NRMA “Premium Roadside Assist”

Director

Agency Smartmarket needed a follow-up commercial campaign for NRMA focussing on 'Roadside Assist', which now offers a Premium service. This project involved creating reenactments of potential breakdown scenarios. We managed to film all three campaigns in a single day, each featuring multiple talent at various locations across Sydney. Later, the presenter was filmed against a green screen at Little Birdie Studios.