WESTFUND HEALTH INSURANCE
Director — TVC
Westfund Health Insurance is a regional, not-for-profit health fund dedicated to providing quality healthcare services to communities across New South Wales. With a strong focus on member satisfaction and community support, Westfund offers a range of health insurance products tailored to meet the needs of individuals and families in regional areas.
Recognising the importance of reaching their target audience, Westfund commissioned ShotBox Films to produce a six-month campaign of television commercials. Television advertising remains a powerful medium in regional areas, where it effectively captures the attention of local communities and drives engagement. By leveraging the reach and impact of television, Westfund aimed to raise awareness about their health insurance offerings and reinforce their commitment to the well-being of regional Australians.
I directed a series of commercials across NSW, working closely with the brand ambassador talent and Managing Director. The campaigns were clear and focused on promoting the product with a hard sell approach, but delivered in a subtle manner. This strategic approach ensured that the message resonated with viewers, highlighting the benefits of Westfund Health Insurance and encouraging them to consider Westfund as their preferred health fund
Producer: Robbie Moore
Director: Aaron Petersen
Director of Photography: Alexis Castagna
